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We're glad you're here!



Hnausa General Store ~ est 2017 ~ is the home of the Icelandic/Canadian Delicacies + Wares. We are located in the heart of New Iceland. We are a simple but proud retail store that serves Icelandic Canadians all over the world. Come in and sample our Icelandic imported foods along with in store made favorites. We look forward every year to meeting people from all over the globe. Hope to see you in Hnausa - Home of the Vestur Islendingur


Learn about our flag

This flag is a tribute to all Icelandic-Canadians but, was inspired through the deep respect my husband Brian Austfjord has for his Icelandic Roots.

Brian's Grandparents, Gudmundur & Gudfinna Austfjord (“ Aced “ - Fjord) Icelandic translation- East of the Fjords, a region in Iceland where his Afi , Gudmundur Jonson last stood before coming to Canada in 1903 to seek a better life in New Iceland.

Many letters were sent back and forth to Iceland telling stories of new age Sagas of the struggles that our forefathers faced pioneering this new land called Canada.

As there were many G. Jonson’s listed at local Post Offices, his Afi chose to change his name to Austfjord in memory and honour of his homeland “ Heimaland” at Tokastadir in the East Fjords.